Getting links to your site

In my experience this is the single most important factor to increasing your search engine rankings. Links count as a vote for your site, so the more you have the better your site will rank on all the search engines.


Anchor text – Very Important! Anchor text is the text used to link to your site. This is also the keyword/s or phrases you want to be found under in the search engines. If you have a site about "SEO Directories" and that is your target phrase in 60% of your link requests you would want something like this: SEO Directories or SEO Directory


Mix up your anchor text! Remember that the key to building a good link campaign or network of links is to make them seem organic. I cannot stress this enough – organic, Organic, ORGANIC! This means you need to make your links look to have appeared naturally. You do not want to add links too fast as that looks unnatural. You do not want all your links to say the same thing as this looks unnatural. Search Engines don’t want to be fooled. They want to rank sites that seem as if users found them to be popular and then linked to them. Think about this logically. Does it seem natural for all the links pointing to your site to say the exact same thing? Does it seem natural for you to get 1000 links in a week? The answer is NO! You need to vary your anchor text as would occur naturally. So if you have a site about SEO then for example have 60% of your links say “SEO” 10% say “SEO Pro” and so on and so on.